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product marketing

A Product Marketing course is essential for learning strategies to promote and sell products in the market.

to buy to buy

course. product marketing

The Product Marketing course provides the knowledge and skills to effectively introduce and market products. Participants will learn strategies for creating unique offerings, pricing, competitor analysis, and methods for positioning products in the marketplace. It helps in understanding how to develop and execute marketing strategies to attract and retain customers, as well as position the product for maximum success.

for whom the course product
marketing is appropriate?

1

for Marketing Professionals and Product Specialists

for Marketing Professionals and Product Specialists

Suitable for professionals working in marketing or product teams who want to enhance their skills in product promotion.

2

for Entrepreneurs and Startup Founders

for Entrepreneurs and Startup Founders

For those who want to better understand how to effectively market their products and achieve success with limited resources.

3

for Sales Managers

for Sales Managers

Sales professionals who need to understand how marketing strategies impact their work and how to collaborate with marketing teams.

4

Students and Aspiring Marketers

Students and Aspiring Marketers

For individuals starting their career in marketing and seeking foundational and practical skills in product promotion.

why you should choose a profession of product marketing

  • Relevance and Demand: Product marketing is a crucial aspect of successful product promotion, and skills in this area are highly sought after in the job market.
  • Practical Skills and Strategies: The course provides specific tools and strategies for developing and executing effective marketing campaigns.
  • Career Advancement: Mastering product marketing can lead to career growth and opportunities in leading companies and startups.
  • Development of Strategic Thinking: The course helps develop the ability to analyze market trends, competition, and customer needs to create successful strategies.

learning programme of product marketing

Cours product marketing consists of 14 blocks that maximally pump the future specialist and allow you to become confident.

  1. Key business processes and the role of Product Marketing
  2. Task and project management in Product Marketing
  3. Marketing in crisis
  4. Marketing research for a new product
  5. Price formation
  6. Marketing research for an existing product
  7. How to plan your online budget and predict ROI
  8. Price and discount management
  9. Offline sales
  10. Marketing research of competitors
  11. Loyalty metrics
  12. Marketing communications
  13. Analytics. Basic principles of working with data
  14. Product marketer competency matrix

form of education & price

Our vision of Product Marketing learning is not just learning concepts, but also mastering practical tools that will help you bring your ideas to life. We create educational programs where theory and practice become one, where you get not just knowledge, but real skills for successful work in this dynamic field.

payment by installments €288 /month
whole course price €288

01

Schedule:
2 times a week
for 2 hours

02

Period:
1 Month

03

Age:
15-65 years

04

Class time:
morning
evening

learning results

after graduation on course of product marketing you will be able to:

Developing Marketing Strategies: Ability to create strategies for product promotion and achieving market goals.

Product Positioning: Skills in crafting unique selling propositions and effectively positioning the product in the market.

Market and Competitor Analysis: Capability to analyze the market, competitive landscape, and customer needs to optimize strategies.

Campaign Planning and Execution: Skills in designing and executing marketing campaigns, including planning, budgeting, and management.

Evaluating Marketing Effectiveness: Ability to measure the results of marketing efforts and make adjustments based on analytics.

Teamwork and Communication: Skills in working with teams and effectively communicating with other departments like sales and product development.

Using Marketing Tools: Experience with tools for data analysis, campaign management, and performance tracking.

Developing Creative Approaches: Ability to apply creative solutions to create engaging and effective marketing materials.

YOUR CERTIFICATE AFTER ENDING COURSE

TOLS Certification

TOLS certificate is a document that works for your career!
Every student who graduates from TOLS receives a European certificate, which becomes a powerful tool for professional growth and an international career.

Why is TOLS certification right for you?
- Confirmation of your knowledge level: TOLS certification guarantees that you have mastered practical skills applicable in real work.
- Recognized by global IT companies: Our certification meets high international training standards.
- Competitive advantage: Among hundreds of resumes, it's your certificate that will set you apart.

By earning your TOLS certification, you:
- Increase your value in the labor market.
- Open new horizons for work and development.
- Become part of the IT community where everyone strives for excellence.

Your future is in your hands. The TOLS certificate is the beginning of a great journey!

Are you ready
to start
Study?

leave the application - we will contact you. we will tell in detail about course programs and book a place in the group for you.

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